First Financial Coaching Studio Days

Helping our clients create their future for over 40 years

First Financial Coaching exists to cause clarity and discover purpose in life. We have found, that purpose must be the foundation for any endeavor undertaken. Without purpose, the amount of money we have will never be enough and we live our lives as a “someday” phenomenon, rather than now. We have the tools required to discover your purpose for money and for life.

Our mission is to save investors through education and coaching. We have coached thousands of families to recognize what we believe are the myths of investing. Providing this clarity can distinguish the scientific side of investing versus the traditional investment strategies that are based on predictions about the future.

Continuously working towards a better future


Company is founded by William Furest, Jr. as First Financial Services of Michigan

William Furest, Jr.


Jeff Furest joins the firm with the goal to expand financial services available to clients


Joined a broker-dealer to offer stocks, bonds, and mutual funds


Adopted Academic Investing Principles: Modern Portfolio Theory


Joined Matson Money Inc. as Investment Advisor Representatives, offering globally diversified portfolios


Implemented educational seminars for the public, organizations, and associations


Mike Sarcheck joins the firm

Mike Sarcheck


Instituted the Investor Education Series and launched Financial Coaching as the curriculums to further assist families


Created a Registered Investment Advisory company with 10 Investment Advisor Representatives, in 5 states, serving families nationally


Jon Furest joins the firm

Jon Furest


Left the broker-dealer world completely to focus solely on coaching families


Aligned our company to deliver the American Dream Experience. A unique, two-day event that seeks to empower families to recapture their American Dream, leaving them with freedom, fulfillment, and love

Macomb Daily
First Financial Coaching

Core Values

01. Family

Family is our number one priority. As a generational organization, we are committed to coaching generations of families in achieving their American Dream.

02. Integrity

Our word is our bond.

03. Commitment

We pledge to support the client relationship and to always put our clients’ interests first.

04. Trust

Trust is the key value in coaching clients to help them transform their relationship with money. Without trust, there is no relationship.

Our Team of Dedicated Professionals

Jeffrey Furest, CFP
Jeffrey Furest, CFP®, RFC®, AIF®, LUTCF

President & Financial Coach

Michael Sarcheck, RFC
Michael Sarcheck, RFC®, AIF®, LUTCF

Vice President & Financial Coach

Jonathan Furest, RFC
Jonathan Furest, RFC®

Financial Coach

William F. Furest, Jr.
William F. Furest, Jr., RFC®

Registered Financial Consultant

Chreyl Kuzera
Cheryl Kuzera

Executive Administrator & Office Manager

CIndy Solitro
Cindy Solitro

First Impressions Coordinator & Administrative Assistant

We are committed to creating a future together.

We're here to help you realize your financial dreams.

Get in touch with a team member