First Financial Coaching exists to cause clarity and discover purpose in life. We have found, that purpose must be the foundation for any endeavor undertaken. Without purpose, the amount of money we have will never be enough and we live our lives as a “someday” phenomenon, rather than now. We have the tools required to discover your purpose for money and for life.
Our mission is to save investors through education and coaching. We have coached thousands of families to recognize what we believe are the myths of investing. Providing this clarity can distinguish the scientific side of investing versus the traditional investment strategies that are based on predictions about the future.
Company is founded by William Furest, Jr. as First Financial Services of Michigan
Jeff Furest joins the firm with the goal to expand financial services available to clients
Joined a broker-dealer to offer stocks, bonds, and mutual funds
Adopted Academic Investing Principles: Modern Portfolio Theory
Joined Matson Money Inc. as Investment Advisor Representatives, offering globally diversified portfolios
Implemented educational seminars for the public, organizations, and associations
Mike Sarcheck joins the firm
Instituted the Investor Education Series and launched Financial Coaching as the curriculums to further assist families
Created a Registered Investment Advisory company with 10 Investment Advisor Representatives, in 5 states, serving families nationally
Jon Furest joins the firm
Left the broker-dealer world completely to focus solely on coaching families
Aligned our company to deliver the American Dream Experience. A unique, two-day event that seeks to empower families to recapture their American Dream, leaving them with freedom, fulfillment, and love
Family is our number one priority. As a generational organization, we are committed to coaching generations of families in achieving their American Dream.
Our word is our bond.
We pledge to support the client relationship and to always put our clients’ interests first.
Trust is the key value in coaching clients to help them transform their relationship with money. Without trust, there is no relationship.
President & Financial Coach
Vice President & Financial Coach
Registered Financial Consultant
Executive Administrator & Office Manager
First Impressions Coordinator & Administrative Assistant
We are committed to creating a future together.