Jeffrey C. Furest, CFP®, RFC®, AIF®, LUTCF

Jeff is President and Chief Compliance Officer of First Financial Coaching, Inc., with over 35 years’ experience in financial coaching and consulting. Jeff works with families, small to medium size business owners, and non-profit organizations. Early in his career, Jeff helped launch First Financial Coaching as one of southeastern Michigan’s premier financial education seminar providers for private and public organizations, including colleges, public corporations and associations.

Jeff lives within the company’s mission to save the investor through education and coaching. This is accomplished through the American Dream Experience^® – specifically “Creating Your True Purpose for Money” – that is creating your true purpose, that which is more important than money itself. Discovering your true purpose has the potential to transform your relationship to money and the people you love for the rest of your life.

Jeff is active in his community supporting many organizations, Including:

• Board Member of the McLaren Macomb Hospital Foundation working with community peers in fundraising for hospital health services initiatives.
• Past President of the Mount Clemens Rotary Club (2009 – 2010, 2021 – 2022) and a Major Donor to the Rotary International Endowment Fund in the fight to eradicate polio worldwide.
• Member of Selfridge Air National Guard – Base Community Council, one of the country’s largest independent business organizations supporting the base and its military families.

Jeff enjoys travel, woodworking, fishing and golfing. He is a lifelong resident of Macomb County, Michigan with his wife, Angela, and takes pride in his son and daughter-in-law, Jonathan and Melissa, and his daughter, Jordan.